This presentation provides the history of ethics in marketing within the behavioral healthcare space, including challenges, successes, examples, and current trends. Those participating will be challenged within their behavioral healthcare space to be preventative and aware of unethical behaviors, despite their position, credentials, or licensure. Using role play and group discussion, individuals will be able to personally identify how the use of unethical marketing tactics puts those we serve in danger, going against the most valued cornerstone of ethics: cause no harm.

Training Objectives:

• Ability to identify appropriate and ethically sound marketing basics, to differentiate between what is “right” and “wrong.”
• Awareness of potential implications for someone working within the behavioral healthcare space, if association exist with unethical behavior.
• Next steps for prevention, awareness, and reporting; being part of the solution and not the problem.
• Conceptualize the connection between ethical practices for client placement and implications for certified individual.
• Be able to have a deep, profound understanding of detrimental clinical implications for both clinicians and clients when utilizing unethically marketed services.